Coke’s Super Bowl Commercial: Why All the Hype Over Speaking English?

The internet has exploded with commentary about Coke’s 2014 Super Bowl ad in the last few days. The minute-long spot depicts people from various ethnic backgrounds participating in relatively “American” activities—road trips, movie outings, roller skating—and drinking Coke, of course.

Those who wander the internet have probably seen the trending #boycottcoke hashtag (and the ensuing debate on Twitter), as well as the discomfort among conservatives about what the ad communicates. Did we mention yet that it plays “America the Beautiful” in different languages? Apparently that gets people hyped up.

CokeAd

People claim that the ad is un-American because its vocalists do not sing entirely in English. But I’m a little confused as to why singing another language is a problem in the United States. The thing is:

  • The United States has no official language at the federal level. As this government site mentions, some (but not all) states have designated their own official languages.
  • Did you also know that people don’t have to speak English to vote? As long as they’re American citizens, their input matters. And speaking of citizenship…
  • In some circumstances, people don’t need to know English to take a citizenship test.

In general, the United States government has established a number of outlets that allow non-English speakers to participate in what our country has to offer. Not knowing English in America is undoubtedly a disadvantage anyway, for practical and cultural reasons: people who never learn it don’t get an equal chance to immerse themselves in the freedoms it offers or overcome constant discrimination.

America was built on the backs of non-English speaking immigrants—the kinds of immigrants who still face judgment for the cultural norms that differentiate them and make them unique. The fact that the United States provides lingual accommodations—and the fact that a single Coke ad isn’t entirely in English—captures more truth about our country’s origins and claims more respect for disadvantaged minorities.

What do you think about Coke’s Super Bowl ad? Leave us a comment below!

-Amanda

 

Amanda Suazo, editor, joined BSB in 2010 as the writing guru for the organization’s website, official documents, and documentary before focusing a bit on philanthropy. Now a graduate of Gonzaga University, she is currently an MBA student and freelance writer. Between Zumba classes and downing espresso, you might catch her attempting to be a vegetarian. Find her on Twitter.

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How to Organize a Global Protest

The pace of change is picking up.

Last week I wrote about the power of youth and social media in shaping protest and instigating change. It seems today as though the move to protest is gathering steam. In Brazil, Chile, and Bulgaria, long-running protests have continued (and in some instances escalated); and in Egypt these past weeks, mass protests eventually led to a military imposition and the removal of Mohamed Morsi from power.

In all cases, different events and different grievances led to the protests. The Brazilian demonstrations began as a protest against increased bus fares, in Bulgaria it was government corruption, and in Chile demands for improved education. What they all have in common is that the protests expand and become general calls to action, a grocery list of changes and demands for a better world.

Trouble is, nobody quite knows how to satiate those generalized demands. Occupy Wall Street died with a whimper at some point in the last year (do you remember exactly when?) because an undefined call for change was never followed up with an actual procedure for it. And in 2011, protestors in Egypt began the Arab Spring and called for the removal of Hosni Mubarak from power—two years later, an eerie scene of déjà-vu plays out on the streets of Cairo.

Protest

It’s easier than ever to organize mass rallies. I mean, the protests in Chile are being largely coordinated by teenagers! Thank Facebook and more than that, Twitter, the great faceless equalizer. We can be anybody we want to be in 140 characters or less. Wanna motivate the masses? Pick a hashtag, any hashtag. And simultaneously a wave of discontentment seems to be sweeping the world. We were promised great things but they have yet to arrive. Mid-twenties crises are tough.

This isn’t me condemning or praising these ongoing global protests—just musing on a continuing theme. What I do know, though, is that change is the one constant we can all cling to. And given the choice, I’ll take the better half of change: the positive one.

-David

David Wilson graduated from the University of Texas in 2006. Since then he has gone wherever the wind blows him, living in Europe, China, and the States, and traveling extensively throughout the rest of the world. When he’s not on the move, you can find him obsessing over latte art, playing piano, or trying to bleach his hair in the sunshine. Follow him on Twitter.